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We know what Ukraine is watching
BIG DATA UA, independent rating agency, innovative company providing rating monitoring services of TV channels viewing by commercial audience in Ukraine. BIG DATA UA team is expertized and uniquely experienced in carrying out various measurements, providing qualitative and technological services.
BIG DATA UA is the first Ukrainian company which products based on modern digital technologies. The company is specialized in measuring of viewing behavior among audience using IPTV (Internet Protocol Television) and OTT (Over the Top, part of IPTV).
Why to use products? Leading international companies including internet companies and content providers want to improve quality of their services and continuously study their clients, clients’ needs and preferences. IP-television market increases steadily meanwhile the number of its users grows exponentially each year. The Ukrainians who chose IPTV are socially active modern audience, so called middle class with high incomes and living in big cities. They are opinion leaders and trend makers of future viewing. This is the reason why these customers' behavior should be tracked and analyzed.
Career
Since 1993, Seriy Byko worked for LLP as legal assistant, lawyer. Later, he headed Legal Department. He established his own LLP in 1995.
In 1996, he became Head of Legal Division in SigmaBleyzer, international investment company. In 1998, he became a member of the company’s Board and leaded corporate governance activities.
In 1999-2001, he was a member and Chairman of the Supervisory Boards in companies composing investment portfolio. In particular, the largest Ukrainian companies that represented shipbuilding, mechanical engineering, food industry and cable TV.
In 2000, he established and headed separate business line for SigmaBleyzer. The company provided consulting services to improve efficiency of personnel and company management. In a year, the company gained its regular customers and became profitable.
2002-2016, President, Volia Group.
October 2016, he became a founder and head of BIG DATA UA, independent rating agency.
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