About BigDataRating:
Appearance of such transmission technologies as IPTV and OTT in Ukraine stipulates a necessity to account interests of growing audience which represents consumers of relevant services. The number of IPTV subscribers has grown to 4.2% from 0.5% among the total number of Ukrainian TV viewers for the last two years. This number will extremely increase as the world trends show. Monitoring and analyzing the opinions of such a wide audience will have a significant impact on marketing campaigns, Internet TV providers' packages, and the content of TV channels itself.
Viewing ratings of TV channels provided by BIG DATA UA can answer customers' requests, for example, is a TV channel popular among viewers, what the subscriber watches, when and where?
Appearance of such transmission technologies as IPTV and OTT in Ukraine stipulates a necessity to account interests of growing audience which represents consumers of relevant services. The number of IPTV subscribers has grown to 4.2% from 0.5% among the total number of Ukrainian TV viewers for the last two years. This number will extremely increase as the world trends show. Monitoring and analyzing the opinions of such a wide audience will have a significant impact on marketing campaigns, Internet TV providers' packages, and the content of TV channels itself.
Viewing ratings of TV channels provided by BIG DATA UA can answer customers' requests, for example, is a TV channel popular among viewers, what the subscriber watches, when and where?
BigDataRating Service Packages:
Package “Ad-Premium”
Advertising agencies and advertisers
The package includes maximum range of perspectives (factors) for analysis – standard measures Rat% Shr%, etc. within any selected audience.
Effective tool to plan efficiency and control over advertising campaigns.
“Ad-Premium” package price – 100 000 UAH per month (VAT not included) for one main working place. Connection of any working place additionally to the 2 main working places will cost 5000 UAH per month (VATnot included).
TV channels and media groups
Package “Optimum”
The package allows programming directors and producers to evaluate engagement into the content of TV channels, adjust it even online, assess and improve competitiveness of TV channel in advertisement market and content purchase/production market.
“Optimum” package price – 20 000 UAH per month ( VAT not included) for the main working place. Connection of any working place additionally to the two main working places will cost 5000 UAH per month (VAT not included).
Key advantages of BigDataRating:
Fully automated
It’s fully automated and allows monitoring great amount of data. Measurement covers more than 450 thousands of households in Ukraine
Flexibility
Maximum flexibility for analysis and measurements. It allows to create own sampling and reports in terms of audience as well as history of viewing
Originality
The unique data gathering technology in Ukraine. Such a technology ensures 100% accuracy of TV channels rating within paying audience.
Quality of Audience
450+ thousand users who choose the IPTV/OTT service are a socially active modern audience, the so-called "middle class" are city dwellers with a fairly high level of income.
Usability
Ratings are available online
Development of the product:
BIG DATА UA is a future-orientated company which plans to expand its range of ratings. Implementation of more qualitative and complex measurements is the company’s next step. Now service is measuring the online radio audience and intercrossing of radio and TV audiences. Monitoring of Internet content viewing and Cross-Audience Analysis is the next product the company has developed to show how engaged YouTube's audience is in viewing content on linear TV.
