Dear colleagues, 

We would like to wish You Happy New Year and Merry Christmas with all new achievements, positive mood and well-being in the upcoming year 2020

Summing up the work of Big Data UA in 2019, we can proudly declare our achievements:

348 television channels in monitoring;

469,900 respondents in the dashboard by the end of December 2019;

The join into the measurement of one of the largest OTT operators

Held the second Big Data Awards at the 25th Kiev International Television and Radio Fair

We are confident that in 2020 we will continue the cooperation with our customers and develop our measurement system. Before acquainting you with the traditional review for December 2019, we decided to talk more about viewing of TV channels on December 31 - the most public holiday of the outgoing year.

Dear colleagues!

In total, at the end of November there were about 463 thousand households monitored in Big Data Rating. The average viewing time was about 4 hours 13 minutes, and the average daily coverage dropped to 31.2%. It is interesting to note that, due to a decrease in average coverage over the day, the rating of general viewing among OTT / IPTV users also decreased, in contrast to traditional TV, where this indicator usually increases in the fall.

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