Glory to Ukraine! Dear colleagues!

As we noted in the last review - the total TV viewing in March was reduced by more than half. April brought new results, and they are quite ambiguous: TV viewing began to grow (from 3.92% to 4.83%), but this increase is primarily due to the growth of average coverage for the day (average daily coverage increased from 23.1% to 29.8%) , ie more than 20%). At the same time, the average viewing time was reduced by 13 minutes to 3 hours 53 minutes, and the number of households with IPTV / OTT viewing decreased by 250 thousand.

That is, we can state the following facts in April:

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Stand with Ukraine!

We continue to monitor the behavior of the audience during the war, and now we are ready to share the latest information for March. The war changed not only the composition and size of the audience (relocation, evacuation abroad, problems with electricity and signal channels), but also the very style of perceiving information on television.

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Glory to Ukraine!

The telecom community in the conditions of war also fights against the invaders, even under fire, providing the population with the opportunity to receive up-to-date information and keep in touch with relatives and beloved ones. The demand for viewing the updating information on television has increased significantly, as concluded with our monitoring data. Thus, total TV viewing has increased by 49 % since February 24 (from 7.67% to 11.41%).

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Dear colleagues!

The first month of 2022 seemed quite tense both in the expectations of society (a possible military conflict and the energy crisis) and in the political sphere (the case against Petro Poroshenko). As we expected for increased viewing of the news channels in the first place, but it did not happen. On the contrary, the viewers chose the general viewing and entertainment channels in January. Moreover, in January 2022, we recorded the highest value of total television viewing in the last two years (Tvr % = 8,20%) and the highest rate of average coverage per day (Rch % = 40.42%).

As of the end of January, there were more than 536,000 devices in our IPTV/OTT panel, and to remind that for the second month in a row the panel has been enriched with data on Kyivstar TV users.

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