Glory to Ukraine! Dear colleagues, Merry Christmas and Happy New Year wishing with best!

Last year was difficult for our country, but we believe in our victory, which will end in world peace. The war affected both the TV media market and the preferences in television content consumption. We will talk about all this at the end of the year.

Glory to Ukraine! Dear colleagues!

This month, there were more than 310 800 devices in our IPTV/OTT panel .

In October, total television viewing remained at the same level as in September - growth of only 0.4% (up to 5.05%). Average viewing time decreased by 4 minutes, but average daily reach increased by 2%.

Glory to Ukraine! Dear colleagues!

At the end of the month in our IPTV/OTT panels, there were more than 329.3 thousand devices.

In September, total TV viewing increased by 16% (to 5.03%). The main growth driver was the average daily reach, which increased by 17% (from 31% in August to 36% in September), while the average watch time in September decreased by 1 minute.

Novy Channel continues to lead, and channel 1 + 1 was able to reduce the gap from the leader to a minimum. The highest growth in the top ten was for TET channel (it improved its share by 10 %), and the biggest drop was for 2+2 channel (minus 19%). 

Now about the performance of channel groups for September. Groups of children's, news and entertainment channels showed a slight increase, while interest in movie channels noticeably decreased.

Read more in our report.


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