Glory to Ukraine! Greetings, colleagues!
We are happy to share with you our fresh review for August.
In August, total television viewing (Tvr %) was virtually unchanged and, for the month, grew by only 1.2% to 5.10%. The audience in August spent 32 minutes more watching IPTV / OTT content than in July, and the average viewing time was 3 hours and 51 minutes. However, the average daily coverage dropped significantly - by 9.2% to 32.99%.
There were more than 272.9 thousand devices in our IPTV / OTT panel
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In the TOP 10 in August, the first three leaders did not change - the entertainment channels Novy, STB, and 2+2 lead the table. And it was these channels that showed a slight increase in viewership. Among the TOP 10 channels, NTN and Channel 24 saw the biggest drop in viewing share, which dropped by 10% immediately.
In August, an increase in the viewing share of the group of general viewing, educational and sports channels was recorded, and the group of entertainment channels was the most popular.
Read more in our report.