Dear colleagues, 
Obviously, climate change and an abnormally warm February have affected viewers' habits among IPTV / OTT panel users, because otherwise we can't explain the decrease in the overall TV rating by 0.86 percentage points. up to 4.74% or 15% compared to January. The main trigger for the decline was the reduction of the average viewing time by as much as 47.5 minutes, while the average coverage for the day continued to grow (+ 2.3% compared to January).
As of the end of the month, there were more than 465.7 thousand active households in the panel. The group of general viewing channels was able to increase the share of viewing (as some channels did not wait for spring and launched a share of new projects in February), as did the share of children's channels (quarantine in schools) and sports channels (football season resumption). Read more in our report.

Dear colleagues, 

While the television market is actively discussing the results of satellite coding by leading media groups and making assumptions about its results, we are doing our job. Of course, we are very interested in the number of households that choose IPTV / OTT as an alternative to satellite viewing. And we plan to give our expert evaluation on the growth in the number of subscribers of these platforms at the end of the first semester.

Now, we offer you a fresh report on OTT / IPTV viewing by subscribers for January 2020.

Dear colleagues, 

We would like to wish You Happy New Year and Merry Christmas with all new achievements, positive mood and well-being in the upcoming year 2020

Summing up the work of Big Data UA in 2019, we can proudly declare our achievements:

348 television channels in monitoring;

469,900 respondents in the dashboard by the end of December 2019;

Dear colleagues!

In total, at the end of November there were about 463 thousand households monitored in Big Data Rating. The average viewing time was about 4 hours 13 minutes, and the average daily coverage dropped to 31.2%. It is interesting to note that, due to a decrease in average coverage over the day, the rating of general viewing among OTT / IPTV users also decreased, in contrast to traditional TV, where this indicator usually increases in the fall.

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