Glory to Ukraine! Dear colleagues!

TV viewing data for March 2023 and are happy to share this information with you. There is also another good news - in April we will increase the number of servers for storing and processing information, so the calculations of channel indicators will take less time.

Following the March results, total TV viewing ( Tvr %) increased by 20% to 5.98% (the highest since March 2022), with average daily reach increasing by 12% (to 38%), while average viewing time increased by almost 17 minutes to 3 hours 46 minutes.

We remind you that you can watch our reports on the Telegram channel  t. m e/ bigdataua .

335 thousand devices in our IPTV / OTT panel.

STB channel took first place in the TOP-10 channels in March. The greatest growth was again demonstrated by ICTV 2 channel (the share increased by 22%, and the channel came in third place), and the biggest fall in the 1+1 Marathon channels (a decrease in the viewing share by 13%) and Viasat Kino Action ( asked for a share of 19%). Also reminding that channels of Viasat families in Ukraine has been suspended since April 1, so you have the opportunity to get acquainted with the results of their viewing for the last time.

Now about the performance of channel groups for March. The shares of viewing channels of general topics and movie viewing were the most requested, the highest growth was in the group of entertainment channels.

Read more in our report.