Glory to Ukraine! Dear colleagues!

We have prepared a fresh report for April and are happy to share this information with you. The main intrigue of April is how the audience's attention was redistributed after the Viasat group movie channels were turned off. Did the popularity of the movie screening remain at the same level, or did the audience choose other channels, and which ones?

In April, total TV viewing ( Tvr %) was down 6% to 5.61, with average daily reach almost unchanged (minus 1% compared to March), while average viewing time was down almost 11.5 minutes to 3 hours 34 minutes.

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, there were more than 297 thousand devices in our IPTV / OTT panel.

Novy Channel took first place in the TOP 10 channels in April. Most of the channels from the Top 10 in April were able to significantly improve their indicators, the decline was recorded only in the 1+1 Marathon and ICTV channels (which, unlike the others, broadcast the "Edyni Novyni" marathon), and the 24 news channel.

Now about the indicators of channel groups for April. It is expected that the share of viewing of the group of movie channels decreased the most - almost in half. And the attention of the audience was redistributed mainly to entertainment and general viewing channels.

Read more in our report.