Glory to Ukraine! Congratulations, friends!
While there is a free moment, we have prepared for you a fresh report for May. At the end of the month, our IPTV/OTT panel had more than 287,000 devices.
In May, total TV viewing (Tvr%) continued April's downward trend, and for the month, it decreased by another 7% to 5.23%. In May, the audience spent 16 minutes less watching IPTV|OTT content than in April, and the average viewing time in May was 3 hours and 19 minutes. At the same time, the average coverage for the day increased by 1% to 37.9%.
We would like to remind you that you can watch our reports on the Telegram channel https://t.me/bigdataua.
In the TOP 10 of May, as in April, Novy Channel and STB are leading, which viewing share decreased by only 2% compared to the previous month. Channel 1+1 Ukraine, the only entertainment-themed channel in the Top 10, which was able to improve the viewing share in May by 11%, rose to third place. It is also necessary to note the increase in the viewing share of channels broadcasting the marathon "Edyni Novyny", 1+1 Marathon and ICTV, and news Channel 24 - an understandable increase in the audience's interest in the news format in anticipation of the announced counteroffensive.