Dear colleagues!

Finally, we have fixed a bug in the group of the news channels earlier we wrote about, so the viewing share between the channel groups changed also.

Read inside the updated review for January:

So, we remember this January with an extremely long winter vacation - holidays plus a two-week lockdown. This contributed to the growth of TV consumption and, consequently, general television viewing. According to the panel, the total television viewing in January 2021 has increased by 16% compared to December 2020 to 7.13%. The total number of households was over 360 thousand in the panel. At the same time, the average coverage per day has risento 32.1%, and the average viewing time has increased to 5 hours 20 minutes (+ 30 minutes).

If we compare the value of the total television viewing in January last year and now, this year had increased by 27% (TVR% = 5.61% in January 2020 against TVR% = 7.13% in January 2021).

The top event in January is a sharp increase in the number of viewers of the movie channels group.

Also a change of the leader in group of general viewing channels - Channel Ukraine won the first place, have beenreplacing the leader of 2020, channel 1 + 1, on the second. In January, Ukraine has managed to minimize the gap from 1 + 1 on weekdays, and break into the leaders on the weekend.

Read more about the change in TV viewing and viewers' preferences in January 2021 inside the recent review.

Dear colleagues, wishing Happy New Year and Merry Christmas!

We wish you to stay healthy, positive with emotions and the embodiment of your most cherished desires in the new year 2021!

Traditionally, we take stock of the past year and talk about our achievements.

In 2020, sales of IPTV/OTT advertising to subscribers of the direction started, and now more than 20 channels are successfully developing this direction and monitoring of ad views and the calculation of potential inventory have already been implemented in Big Data UA software.

Dear colleagues!

While everyone is hesitating whether will be a lockdown or not, we are ready to share with you the data for TV viewing in November. Surprisingly, the overall TV viewing has slightly declined this month, from 5.91% in October to 5.68% in November. The reason is a strong drop in average daily coverage. In November, 29.74% of the audience has watched TV in average per day, which is almost 5 pp. less than a month earlier. However, there was an increase in the average viewing time by 15 minutes, up to 4 hours 35 minutes.

As for the end of November, there were over 460,600 active households measured in the panel.

As expected, the share of general viewing channels has increased in November - top shows are entering the finalstretch and the attention of viewers to them is growing. Quite unexpectedly, the group of movie channels took the second place in the viewing share figures, ahead of sports channels group. Which exactly were able to improve their performance is available to read now in our traditional survey for November.

Dear colleagues!

Inspired by the overall increase in TV viewing in September, we expected this trend to continue in October. However, according to the results of October, the total TV viewing grew by only 0.15 p.p. and reached the level of 5.59%. Average daily reach remained at the level of the previous month, while average viewing time increased by only 8.5 minutes. As by the end of October, the panel had numbered over 461,000 active households.

Despite the lack of significant growth in TV viewing, there were some pretty interesting changes in the  viewer’sbehavior in October. The top channels of the largest group of general viewing channels lost their share, but sports channels on football theme significantly increased their share of viewing. As for the news channels, which should generate heightened interest in the month before the elections, haven not taken the chance and barely improved their audience. Read more about the audience losses and gains in our latest October TV viewing survey.


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