Dear colleagues!

This November was rich in events should have a positive impact on the consumption of television products. Intensification of political activity and tensions in international circumstances, economic issues and lockdown - all this have intensified the viewing of the news channels, but did not affect the general TV viewing.  

As of the end of November, there were about 390.6 thousand households in the IPTV/OTT panel. The total TV viewing in November has remained almost unchanged (the figure decreased by only 1% compared to the previous month). The average viewing time decreased by 14 minutes, but a small increase in the average daily coverage per day offset this reduction.

Dear colleagues!

We already have the latest TV viewing review for October, and we are ready to share this information with You. Considering since the end of October, most regions have moved to the red quarantine zone, we should expect an increase in TV consumption. So, now we have recorded exactly the "pre-quarantine" TV viewing and we look forward to what November will bring us.    

As of the end of October, there were about 386.3 thousand households in the IPTV / OTT panel. Total TV viewing in October has increased by 8% to 6.47%, with the main driver of growth being an increase in average viewing time by almost 18 minutes (from 04:30:41 to 04:48:47). At the same time, the average daily coverage increased by only 1%, to 32.2%.  

Dear colleagues!

We, as well as those all-involved in TV, were interested to see the stats of the upcoming Fall TV season. 

In September, the total TV viewing as usually expected its increase by 15% or 0.80 percentage points to 5.99%, with both the coverage per day (by 12%) and the average viewing time (by 4%) increasing. At the end of September, there were 412.1 thousand devices in the IPTV/OTT panel.

Dear colleagues!

As of the end of August, there were 405.7 thousand devices in the IPTV/OTT panel. As expected, there was a decrease in TV viewing, since this month traditionally falls on the peak of vacations. The total TV viewing hasdecreased by 18%, or 1.19 p.p. up to 5.25%, with both the average daily reach (by 6%) and the average viewing time (by 14%).


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