Contacts:
Kyiv, Rybalska st., 2, Ukraine, 01011
pr@bigdataua.com
Glory to Ukraine! Dear coleagues!
This November will be remembered for the massive power outages and the showing of the World Cup football matches.
Glory to Ukraine! Dear colleagues!
This month, there were more than 310 800 devices in our IPTV/OTT panel .
In October, total television viewing remained at the same level as in September - growth of only 0.4% (up to 5.05%). Average viewing time decreased by 4 minutes, but average daily reach increased by 2%.
Glory to Ukraine! Dear colleagues!
At the end of the month in our IPTV/OTT panels, there were more than 329.3 thousand devices.
In September, total TV viewing increased by 16% (to 5.03%). The main growth driver was the average daily reach, which increased by 17% (from 31% in August to 36% in September), while the average watch time in September decreased by 1 minute.
Novy Channel continues to lead, and channel 1 + 1 was able to reduce the gap from the leader to a minimum. The highest growth in the top ten was for TET channel (it improved its share by 10 %), and the biggest drop was for 2+2 channel (minus 19%).
Now about the performance of channel groups for September. Groups of children's, news and entertainment channels showed a slight increase, while interest in movie channels noticeably decreased.
Read more in our report.
Glory to Ukraine! Dear colleagues!
By the end of the month in our IPTV/OTT panel, there were more than 353.4 thousand devices, which is 69 thousand less than in July. We must state that after the termination of the provider's activities Oll.tv number of devices in our IPTV/OTT panels decreased by almost 100 thousand.
August results, we record a 10% reduction in total TV viewing from 4.79 p.p. up to 4.33 p.p. (average daily reach (Rch %) decreased by 1% while average watch time lost almost 20 minutes or 9%).
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In the TOP on August 10, Novy Channel continues to lead, while channels 1+1 (+13%), 2+2 (+26%) and TET (+22%) showed the largest growth in terms of share.
Now, according to the indicators of channel groups for August. By the end of the month, groups of general viewing and TV series grew the most. The strongest drop in the results of the month is in the group of news channels.
More details in our report.
Kyiv, Rybalska st., 2, Ukraine, 01011