Dear colleagues!

Finally, we received data for the full "quarantine" April and hasten to share this news with you.

As expected, forced self-isolation contributed to the growth of television viewing, and its figure reached its maximum value since the beginning of the year this month.

Namely, the total TV viewing was 7.15% (an increase of 1.55 percentage points), the daily average coverage rose up to 32.9%, and the average viewing time has increased by 39 minutes and amounted to 5 hours 12 minutes.

Dear guests and readers of our site!

First and foremost, we wish you stay healthy and patient to survive the effects of the Corona Virus epidemic. To diversify the time of forced self-isolation, we offer our latest review on IPTV/OTT viewing for March.

It is clear you have already read the materials on how the quarantine has increased the consumption of traditional TV viewing. The IPTV/OTT viewing has also increased significantly during the second half of March, which was facilitated by the following additional factors:

Dear guests!

As you know, BIG DATA UA is an innovative company providing monitoring services for TV channel ratings among the commercially attractive Ukrainian audience of IPTV and OTT services.

We try to be closer to our customers, readers and guests of our website, so we are glad to inform you that we have created a Telegram channel.

The content of our telegram channel can be accessed by clicking the link.

Be sure to sign up and share with your friends! There will be a lot of interesting information on the channel.

Also, do not forget to put your likes, for us it will be a signal that we are moving in the right direction!

All best wishes and be healthy!

#BIGDATAUA

Dear colleagues, 
Obviously, climate change and an abnormally warm February have affected viewers' habits among IPTV / OTT panel users, because otherwise we can't explain the decrease in the overall TV rating by 0.86 percentage points. up to 4.74% or 15% compared to January. The main trigger for the decline was the reduction of the average viewing time by as much as 47.5 minutes, while the average coverage for the day continued to grow (+ 2.3% compared to January).
As of the end of the month, there were more than 465.7 thousand active households in the panel. The group of general viewing channels was able to increase the share of viewing (as some channels did not wait for spring and launched a share of new projects in February), as did the share of children's channels (quarantine in schools) and sports channels (football season resumption). Read more in our report.

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