Glory to Ukraine! Dear coleagues!

This November will be remembered for the massive power outages and the showing of the World Cup football matches.

Of course, these two events affected both general television viewing and audience preferences. After the massive rocket attack on November 23, we saw a drop in total television viewing by half within two days, but it began to recover as early as November 25. As a result, for November we have only a 10% decrease in Tvr %, while the average daily reach fell by 4% and the average viewing time decreased by only 12 minutes.

The broadcast of football matches of the World Cup on Suspilne channel brought a 4-fold increase in its average share - from 0.029% in October to 2.07% in November.

In the TOP 10 channels in November, Novy Channel and 1+1 again competed for the first place, and Novy won this time. The biggest growth in the "ten" is in STB channel (+19%), and almost less fall in ICTV (-11%).

Now about the performance of channel groups for November. The group of regional channels showed the greatest growth. The largest drop in the share of viewing is in the group of movie channels and sports channels.

Read more in our report.