Glory to Ukraine! Dear colleagues, Merry Christmas and Happy New Year wishing with best!

Last year was difficult for our country, but we believe in our victory, which will end in world peace. The war affected both the TV media market and the preferences in television content consumption. We will talk about all this at the end of the year.

Let's go back to the December review. TV viewing (Tvr %) continued to fall this month, with both average daily reach (by 11%) and average viewing time (by 3% or 4 minutes) falling. As a result, the total television viewing decreased by 13% to 3.95% in December. The main reason for the decline is prolonged power outages as a result of damage to critical infrastructure.

We remind the audience, despite the blackout crisis, the Big Data UA service works still so that you can view monthly reports on the Ukrainian media market in the Telegram channel t.me/bigdataua .

Big Data UA included  411,900 IPTV/OTT devices measured in our panel.

In the TOP-10 channels in December, Novy Channel retained the first place, while STB channel came up on the second. The largest drop in the share of viewing was recorded for the channels 1 + 1 Marathon (-24%) and 2 + 2 (-14%), but the largest increase was observed for the channel Suspilne Kyiv (+44%).

channel groups showed the largest growth. The biggest drop in share of viewing had the group of general viewingchannels.

Read more in our report.