Glory to Ukraine! Dear colleagues!
By the end of the month in our IPTV/OTT panel, there were more than 353.4 thousand devices, which is 69 thousand less than in July. We must state that after the termination of the provider's activities Oll.tv number of devices in our IPTV/OTT panels decreased by almost 100 thousand.
August results, we record a 10% reduction in total TV viewing from 4.79 p.p. up to 4.33 p.p. (average daily reach (Rch %) decreased by 1% while average watch time lost almost 20 minutes or 9%).
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In the TOP on August 10, Novy Channel continues to lead, while channels 1+1 (+13%), 2+2 (+26%) and TET (+22%) showed the largest growth in terms of share.
Now, according to the indicators of channel groups for August. By the end of the month, groups of general viewing and TV series grew the most. The strongest drop in the results of the month is in the group of news channels.
More details in our report.