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We look forward to the end of June in hope the growth trend TV viewing will continue in as months before. However, it did not happen, and we have to state with the beginning of summer general TV viewing slightly sifted. Audiences reduced their average viewing time by 9 minutes, to 3:43 while average daily reach was down 30.29% compared to May. As a result, we have a reduction in total TV viewing by 11%, to 4.69%.
The TOP-10 channels by share, by the drop are channels 1+1 and ICTV, and the biggest growth is in STB and Indigo.