Glory to Ukraine! Dear colleagues!
At the end of the month in our IPTV/OTT panels, there were more than 329.3 thousand devices.
In September, total TV viewing increased by 16% (to 5.03%). The main growth driver was the average daily reach, which increased by 17% (from 31% in August to 36% in September), while the average watch time in September decreased by 1 minute.
Novy Channel continues to lead, and channel 1 + 1 was able to reduce the gap from the leader to a minimum. The highest growth in the top ten was for TET channel (it improved its share by 10 %), and the biggest drop was for 2+2 channel (minus 19%).
Now about the performance of channel groups for September. Groups of children's, news and entertainment channels showed a slight increase, while interest in movie channels noticeably decreased.
Read more in our report.