Stand with Ukraine!!! Greetings, friends!

We look forward to the end of June in hope the growth trend TV viewing will continue in as months before. However, it did not happen, and we have to state with the beginning of summer general TV viewing slightly sifted. Audiences reduced their average viewing time by 9 minutes, to 3:43 while average daily reach was down 30.29% compared to May. As a result, we have a reduction in total TV viewing by 11%, to 4.69%.

The TOP-10 channels by share, by the drop are channels 1+1 and ICTV, and the biggest growth is in STB and Indigo.

Stand with Ukraine! Dear colleagues!

For the second month, we can see a gradual resumption of TV viewing. Although the general television viewing has not reached pre-war values, it is safe to say the audience is beginning to pay more attention to television.

Glory to Ukraine! Dear colleagues!

As we noted in the last review - the total TV viewing in March was reduced by more than half. April brought new results, and they are quite ambiguous: TV viewing began to grow (from 3.92% to 4.83%), but this increase is primarily due to the growth of average coverage for the day (average daily coverage increased from 23.1% to 29.8%) , ie more than 20%). At the same time, the average viewing time was reduced by 13 minutes to 3 hours 53 minutes, and the number of households with IPTV / OTT viewing decreased by 250 thousand.

That is, we can state the following facts in April:

Stand with Ukraine!

We continue to monitor the behavior of the audience during the war, and now we are ready to share the latest information for March. The war changed not only the composition and size of the audience (relocation, evacuation abroad, problems with electricity and signal channels), but also the very style of perceiving information on television.


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