Glory to Ukraine! Dear colleagues!

We are back with a fresh review for October and good news. In October, data from the Omega TV platform was added to the measurement, and in November we expect the addition of several more OTT/IPTV platforms. Therefore, our measurement base is growing and we continue to work on providing you with relevant and representative data.

At the end of the month, there were more than 179.8 thousand devices in our IPTV / OTT panel.

In the TOP 10 channels by viewing share in October, the undisputed leader was the STB channel, which in terms of viewing share is almost a third ahead of its closest competitor, Novy Kanal. Channels 1+1 Ukraine and ICTV 2 showed a negative dynamics of viewing share in October, but remain in the 3rd and 4th places, respectively. It should also be noted that the share of viewing the TET channel immediately increased by 20%.

In October, the viewing share of the group of movie channels continued to grow, while the general viewing channels began to lose audience. Series channel groups and educational channels also showed a slight improvement.

Read more in our report.