Glory to Ukraine!

We are grateful to the clients of our company who chose us in 2023 and are happy to welcome new partners in 2024. We are glad to announce that to the monitoring of last year, new IPTV / OTT operators joined Big Data. In addition, last year, IPTV / OTT service operators themselves started selling advertising - the pioneers were Megogo and Kyivstar TV, but other market players also launched service. So the Big Data company  has implemented a separate " Inset " module for such players, which allows monitoring exactly those advertisements placed by IPTV / OTT operators themselves (both in real time and over a historical period). Therefore, we invite all interested market participants to cooperate.

Let's move on to our review for December. At the end of the month, there were more than 232.3 thousand devices in the IPTV / OTT panel.

In the TOP 10 channels by viewing share in December, STB channel continues to hold the first place, and the Novy channel takes the second place. ICTV 2 and TET channels showed the greatest growth in the viewing share in the "top" ten.

Traditionally, in December, we determine the ten channels that viewers chose on the last day of the year. This year, the channel 1+1 Ukraine became the leader on New Year's Day, and in general, the Top 10 channels on December 31 collected 58.61% of the viewing share

Also, the channel 1+1 Ukraine received the highest share in the last minute of 2023 - almost a quarter of the audience's attention (23.12%), while its direct competitor, the channel ICTV 2, collected less (viewing share 13.03%). In general, in the last minute of 2023, the Top 10 channels accumulated 75.8% of the audience's attention

Read more in our report.