Dear colleagues!
As on November, IPTV/OTT-panel accounted for 369.9 thousand households. The viewers generated totally about 7.98million contacts over the month.
It’s by 4% more than in October. The general TV viewing also grew by 6% or in 0.12 p.p. up to 2.07% in November.
Growth of Ats has primarily caused an increase of general TV viewing figures in November. Ats of IPTV services users increased almost in 19 minutes meanwhile Ats among OTT services users was 8.5 minutes. The main reasons of TV viewing rise are temperature reduction and poor weather conditions in November as well as upcoming or even finish of the top TV shows on the leading TV channels. Anyway the plot is the TV channels’ ratings which they would get at the end of the year and the channel – the winner among the audience on New Year eve.
Check out the latest results of TV viewing in November in our traditional survey below.