Dear colleagues, 

While the television market is actively discussing the results of satellite coding by leading media groups and making assumptions about its results, we are doing our job. Of course, we are very interested in the number of households that choose IPTV / OTT as an alternative to satellite viewing. And we plan to give our expert evaluation on the growth in the number of subscribers of these platforms at the end of the first semester.

Now, we offer you a fresh report on OTT / IPTV viewing by subscribers for January 2020.

At the end of the month, there were over 433,000 active households in the panel. The average time of the general television viewing increased by 7 minutes and amounted to 4 hours 19 minutes in January. It should be a noticeable increase in average daily coverage among respondents who watched TV using IPTV / OTT. This is easily explained with the fact that in January there were many holidays and people more actively watched their favorite content on several devices at once. It is capable to watch your favorite channel using the additional devices while the main TV screen is occupied by other family members, and so has affected the location of the TV channel groups. In January, BigData UA team has recorded a rapid increase in watching movie, entertainment and educational channels. See more information for details in our traditional report on January.