Dear colleagues,
Obviously, climate change and an abnormally warm February have affected viewers' habits among IPTV / OTT panel users, because otherwise we can't explain the decrease in the overall TV rating by 0.86 percentage points. up to 4.74% or 15% compared to January. The main trigger for the decline was the reduction of the average viewing time by as much as 47.5 minutes, while the average coverage for the day continued to grow (+ 2.3% compared to January).
As of the end of the month, there were more than 465.7 thousand active households in the panel. The group of general viewing channels was able to increase the share of viewing (as some channels did not wait for spring and launched a share of new projects in February), as did the share of children's channels (quarantine in schools) and sports channels (football season resumption). Read more in our report.