Dear colleagues!
Soon local elections will take place in Ukraine and we asked ourselves the question: "How do they watch regional channels in Kiev?" It was not by chance that we chose Kiev, because this is the capital and it is here that not only all national channels are present, but also a large number of regional TV channels, including those from Kiev, are represented, the content of which should interest Kievans. After all, local news is always interesting and relevant.
So we chose only residents of Kiev as a target audience and looked at the indicators of television viewing of regional channels by this audience in IPTV / OTT services for the period from September 1 to September 24, 2020.