Glory to Ukraine!
The telecom community in the conditions of war also fights against the invaders, even under fire, providing the population with the opportunity to receive up-to-date information and keep in touch with relatives and beloved ones. The demand for viewing the updating information on television has increased significantly, as concluded with our monitoring data. Thus, total TV viewing has increased by 49 % since February 24 (from 7.67% to 11.41%).
The average viewing time has increased to 5 hours and 43 minutes. At the same time, an average of 47% for all viewers watched TV during the day. Media groups have merged the broadcast in a common telethon, as a result, 82% of viewers' attention is now concentrated on general viewing channels and the news channels.
Top-10 channels by share, for the period from February 24 to March 1, 2022, is set in the presentation.
Now about the channel indicators for last month. As for the end of February there were more than 563 000 devices in our IPTV / OTT panel. By the end of the month the news channels grew the most its share.
Read more in our report for February.