Dear colleagues!

The first month of 2022 seemed quite tense both in the expectations of society (a possible military conflict and the energy crisis) and in the political sphere (the case against Petro Poroshenko). As we expected for increased viewing of the news channels in the first place, but it did not happen. On the contrary, the viewers chose the general viewing and entertainment channels in January. Moreover, in January 2022, we recorded the highest value of total television viewing in the last two years (Tvr % = 8,20%) and the highest rate of average coverage per day (Rch % = 40.42%).

As of the end of January, there were more than 536,000 devices in our IPTV/OTT panel, and to remind that for the second month in a row the panel has been enriched with data on Kyivstar TV users.

Main events of the month:

Which channel took the first place in the group of general viewing and grew the most?

Dramatic drop in the viewing share of a sports channels group. Football-oriented channels are losing the leading position - will the group of Setanta channels attract the attention of sports fans ?

Read more in our latest January review.