Dear colleagues!
New autumn TV season has started.
We are sure the following four months will be hot due to the launch of new formats and new seasons of the regular popular shows by the leading channels, approaching elections and reschedule of analog TV disconnection. In our turn, we fix viewing of TV channels in our IPTV/OTT-panel in August and keenly wait for the viewers choice in the first autumn month.
At the end of August, IPTV/OTT-panel accounted for 351 thousand households. It shall be noted that only about 175 thousand households were in the panel when we had started TV viewing monitoring, one year and four months ago. It’s an impressive growth, isn’t it?
General TV viewing reduced in August. It’s reasoned by termination of FIFA World Cup and seasonable TV viewing lowering related to summer vacations. At that, TV viewing reduce is also reasoned by IPTV/OTT audience coverage reduce, Ats (average time spending) remained almost unchanged. Our August survey shows which channel got the most audience engagement.
Note
Cov# - coverage in absolute figures. Number of individuals from target audience which contacted at least with one of events in the set.
Data approximation: Big Data UA data are approximated to all IPTV/OTT households at the following parameters:
- region and type of viewing of the channel (IPTV or OTT) by household surveyed by Big Data UA;
- each household of the Big Data UA survey is assigned with weight coefficient that permit approximate data to all IPTV/OTT viewing;
- appearance of social and demographic individual data (sex, age, income, etc.), approximation of individual viewing is conducted with the same logic as for households.