Hello, friends!

Winter holidays have lapsed and the audience slowly backs to the routine including TV viewing.

In fact, January was a quiet month for the TV market – the channels traditionally preferred to re-run previous shows and the ratings showed that audience liked it.

At the end of January, IPTV/OTT panel accounted for about 372 thousand households. We fixed new record in this month, IPTV/OTT panel households generated 10.4 million contacts with TV channels during January 2019 that is by 20% more compared with the previous month.

General TV viewing rating was stable compared with December and accounted for 2.12% that is only in 0.02 p.p. les compared with the previous month. At that, Ats reduced only in 2 minutes, average daily coverage didn’t change since December.

TV preferences of Ukrainian audience in January are presented in our survey below.