Dear friends,
We’re happy to share good news with you.
The Ministry of Economic Development and Trade granted Big Data UA with official permission to use UA sign as part of the company’s trade mark.
The news is extremely important as we’re quite a young company. It means that Big Data UA is allowed officially to represent Ukraine on the global telecom market. You may learn more about our international activities from our Results 2018.
TV Viewing in February
In February, the following factors influenced TV viewing and audience’s attention:
- Gradual introduction of new season which shows were launched in mid February;
- Political news and scandals which number increases daily in the lead-up to the Presidential elections in Ukraine;
- Growth of football games translations after a pause in January.
At the end of February, IPTV/OTT panel accounted for about 370 thousand households. Number of contacts with TV channels reduced by 26% compared with the previous month. In February 7.48 million contacts were generated meanwhile in January the amount of contacts was 10.4 million.
General TV viewing rating reduced in 0.11 p.p. to 2.01%. It was mailnly caused by the decrease of average daily coverage (it reduced in 0.5 p.p. in February). At that, Ats increased almost in 3.5 minutes.
TV preferences of Ukrainian audience in February are presented in our survey below. Additionally, the first pages of our presentation describe how the audience addressed 2 minutes of interrupt signal on Channel Ukraine on February 22. Learn the details in our survey.
