Dear Colleagues!
May was very eventful in both- political and television life in the country. The last month of the spring telezone has ended, the country officially received the new President of Ukraine (by the way, you can see the TV viewing indicators for the inauguration of the President of Ukraine on May 20 on the IPTV/OTT panel in this report), and we held the Second Awards Ceremony of BIG DATA Awards (more about results and winners in our blog).
Before presenting the figures of TV viewing of the broadcast of the inauguration ceremony of the President of Ukraine on the TV channels, let's look at the general numbers.
By the end of May, there were about 353.7 thousand respondents on the IPTV/OTT panel. The number of contacts with TV channels has slightly decreased in May compared with the previous month - the respondents generated 8 million contacts, whereas in April this figure was 8,130,000.
The TV viewing share remained unchanged at 1.98% in May, and the average viewing time was reduced by only 30 seconds with the same coverage per day.
TV viewing indicators of the broadcast indicators of the inauguration ceremony of the President of Ukraine on May 20, 2019
In fact, the ceremony itself began at 10:00 in the morning, although many channels devoted the whole TV programmes and shows to this event, the ceremony began an hour earlier. We present the viewing indicators of TV channels from the very beginning of the broadcast of the official part below, which took the slot from 10:00 to 11:00.
In total, 11 channels has broadcast the ceremony with the total share more than 77%. "1 + 1" Channel received the highest viewing share - 41.8% of the entire IPTV/OTT audience.
Our traditional TV viewing survey by BIG DATA UA