Dear colleagues!
BIG DATA UA is constantly striving to improve its methodology and quality of data measuring. Therefore, taking into account the dynamics of the IPTV/OTT market, we decided taking the “general amount” of households connected to IPTV/OTT operators and "active" ones (those, watching TV channels) in the last 30 days (instead of 90 days, which were previously considered) starting from July 2019.
This decision was made given that household rotation (connection/disconnection to/from IPTV/OTT services) occurs almost daily, and the minimum period of connection to this service is exactly one month. It's precisely by reducing time to determine subscribers counted for "general amount" and aggregating with those "who watched OTT / IPTV channels in the last 30 days". This we will significantly increase the accuracy of the research, in fact, excluding from the gene pool the "inactive" households.
These changes will lead to the decrease of the "general amount" and the increase in the relative rates (in %) of all TV channels presented in OTT/IPTV platforms.
We ask you for understanding our desire to improve the product and make it more accurate.
And now, we bring to your attention our traditional TV viewing survey for June 2019:
The spring television season is over, the period of summer holidays has started, so the seasonal decline in television viewing and show repetitions on Ukrainian TV space has begun. However, it is quite logical that the share of viewing has decreased primarily among the channels of general viewing in June, and the absence of loud political events (despite the approaching date of parliamentary elections) provoked a drop of interest to the group of news channels. Even the broadcast of the sports competitions of the 2nd European Games in Minsk by “Inter” channel could not significantly improve the viewing performance of the channel.
By the end of June, about 339.3 thousand respondents in the IPTV/OTT panel took part in the research. The number of contacts with TV channels in June decreased by 7.5% compared to the previous month - respondents generated 7,400,000 contacts.
The TV viewing rates decreased in June by 3% (or 0.6 percentage points) to 1.90%, and the average coverage per day decreased by 5%.
