Dear colleagues!

Before start TV survey, we are pleased to announce Big Data Rating began to receive data on viewing subscribers of a powerful player in the IPTV/OTT platforms market of Ukraine since October - Oll.tv.

BigData UA team is grateful to all colleagues for working with the establishment of all technical protocols and data sharing over the past month - THANK YOU!

It means monitoring of TV viewing now covers almost all major OTT / IPTV platforms, which has increased measurement accuracy and data reliability. It should be noted that Oll.tv subscribers spend more time watching TV content than any subscribers of other operators, and the average daily coverage among them is much higher than others, which significantly affected the performance of TV channels individually.

In October there were about 440,000 households monitored in Big Data Rating. The average viewing time was about 4 hours 9 minutes, and the average daily coverage reached 36.4%. And a small spoiler - after adding TV viewing data of Oll.tv subscribers, the TV channel indicators of «UKRAINA» Channel, Football 1 and Football 2 has changed. What they’ve changed, and how this affected the performance for other TV channels - look our latest review for October.