Dear colleagues!

In total, at the end of November there were about 463 thousand households monitored in Big Data Rating. The average viewing time was about 4 hours 13 minutes, and the average daily coverage dropped to 31.2%. It is interesting to note that, due to a decrease in average coverage over the day, the rating of general viewing among OTT / IPTV users also decreased, in contrast to traditional TV, where this indicator usually increases in the fall.

Once again, we want to remind you that since October in the monitoring of the Big Data Rating, data on viewing of Oll.tv subscribers has appeared, due to which we can say that almost 40% of all OTT / IPTV households in Ukraine are included in Big Data Rating. Probably, you already saw in the October review that changes in the indicators and positions of the channels occurred after the inclusion of new respondents in the monitoring. Therefore, we invite you to see what happened with the viewing of channels in November.