How to measure viewers behavior in the country which population accounts for 42 millions effectively? What falls within the viewer's interest whilst he uses TV and Internet to get information or for entertainment (movies, videos, etc.)?
It's not a suprsise that I focused on IPTV/OTT users and platforms after thinking over the issues above.
On one hand, it's the only audience of TV viewers in Ukraine which has grown twice per year for the last three years. This audience is represented by young educated people with middel or high incomes. They live in cities and have buying cpacity which is high enough.
On the other hand, IPTV/OTT services are high-technology and automated services which interact with users (devices) online.
Summing up, it lead me to the idea, then to implementation of the idea and resulted in presentation of the Big Data Rating. The presentation was held in IQ Business Centre on April 21, 2017.
I'm very pleased that over 80 persons visited my presentation. They are not just persons who like TV, they are professionals of TV industry and it's the essence of their lives.
Requirements to operational efficiency and maximum coverage were introduced into the Big Data system. It gives opportunity to receive data from about 150 000 households. Time lag of informationreceipt for further analysis is up to 3 minutes. The most important thing to understand is than such volumes and velocity of information presentation to user don't give time and possibility to misrepresent it.
Why did I need presentation? It was held not only to declare on my product or company, but to gather in one place representatives of providers, TV channels and advertising companies and ask them to assess the product.
By the way, some mass media representatives tried to blame me with regards to invitation-only presentation format. Yes, one could think this way, but I did it with no purpose to hide anything. I wanted to create conditions for dialogue with experts of TV industry and conduct a kind of test.
I still have one more task to do, namely, to apply the best efforst to make my product more user-friendly for experts of TV industry.
The main process is currently conducted, I'm talking about the product testing. It shall assist me to fulfill the above mentioned task I set for the compan. You may ask but "who are the judges?", i.e. who these test-makers are. And I will tell you the truth again. We gave keys to all Big Data Rating presentation visitors. I consider that feed back from anyone of visitors will help to create background which allows to improve usability and information value of teh system. Then, it will become a very useful tool for all industry representatives.
With purpose to avoid any further accusation of closed format of presentation, I propose you to watch video from the event. Here are the links:
Presentation itself:
Q&A:
