Dear colleagues!

Finally, we have fixed a bug in the group of the news channels earlier we wrote about, so the viewing share between the channel groups changed also.

Read inside the updated review for January:

So, we remember this January with an extremely long winter vacation - holidays plus a two-week lockdown. This contributed to the growth of TV consumption and, consequently, general television viewing. According to the panel, the total television viewing in January 2021 has increased by 16% compared to December 2020 to 7.13%. The total number of households was over 360 thousand in the panel. At the same time, the average coverage per day has risento 32.1%, and the average viewing time has increased to 5 hours 20 minutes (+ 30 minutes).

If we compare the value of the total television viewing in January last year and now, this year had increased by 27% (TVR% = 5.61% in January 2020 against TVR% = 7.13% in January 2021).

The top event in January is a sharp increase in the number of viewers of the movie channels group.

Also a change of the leader in group of general viewing channels - Channel ‘Ukraine’ won the first place, have beenreplacing the leader of 2020, channel 1 + 1, on the second. In January, Ukraine has managed to minimize the gap from 1 + 1 on weekdays, and break into the leaders on the weekend.

Read more about the change in TV viewing and viewers' preferences in January 2021 inside the recent review.