Glory to Ukraine! Dear, colleagues!

We believe the year will be victorious and the telecom industry will also begin to recover at an accelerated pace this year.

Already following the results of January, total TV viewing (Tvr %) increased by 13% to 4.44%, with the average daily reach increasing by only 3% (to 32.5%), while the average viewing time increased by 16.5 minutes to 3 hours and 16 minutes. Obviously, the stabilization of the lighting situation had a positive effect on television viewing and viewers began to spend more time in front of the TV screen.

At the end of the month, there were more than 384 thousand devices in our IPTV / OTT panel.

In the TOP 10 channels in January, the first three places are once again occupied by the Novy, STB and 1+1 Marathon channels (we note a slight decrease in the share of viewing on these channels compared to the December figures). Launched in December, the new channels 1+1 Ukraine and ICTV 2 showed an extraordinary growth in the viewing share, and according to the results of January, they were already in the TOP on the fifth and eighth places, respectively.

Now about the indicators of channel groups for January. The largest growth was demonstrated by groups of entertainment channels and general viewing channels. The largest drop in the share of viewing was in the group of regional channels and movie channels.

Read more in our BigData UA report.